Leafing through Woman's World while waiting at the vet's office... Ad after ad after ad for drugs/products that spend the last 1/16th of their page on the small print.
WARNING: may cause dizziness, nausea, itchiness, dry mouth, sneezing, anxiety, twitching, muscle aches, depression, seizures, anal leakage, loss of feeling in your left foot, temporary blindness, limping, complete blindness, dismemberment, tap-dancing, Judy Garland impersonations, ennui, giddiness, and death...
But then I come upon this ad:
On first glance, I was sure it must be for a new vibrator or sexual technique. People of a certain generation will remember the L.A. Law episode from 1986 entitled The Venus Butterfly which alluded to a sexual technique that drove women wild. Sex toys were actually created capitalizing on the buzz from this episode. So, when someone says:
...next to a picture of a butterfly-ish thing, I'm thinking that a lot of women (who also just happen to be the target demographic for this company), are going to be thinking the same thing I was.
WHOO HOO!!! SEX TOY!!! and/or
WHOO-HOO!!! SEXUAL TECHNIQUE!!!
How disappointing to then read on, only to discover...
Two thoughts quickly ran through my mind:
1. 'Butterfly,' for me, was now going to be associated with accidental bowel leakage and
2. How many people suffer from this, that the company advertises products in Woman's World?
Maybe, just maybe, the ad execs who designed this are doing exactly what I think they're doing, which is attaching a positive 1980s memory to a discomforting condition in the hopes of selling more of their products to their target consumers. I pee when I'm ill-prepared for a sneeze, cough or jump - Poise pads should be aimed at me. And really, this ain't that much different. In decades past, nothing 'icky' was advertised either in print or televised media. In my Mom's generation, there were no maxi-pad or tampon ads. Adult diapers hit the aisles only relatively recently. Thank God that we can now talk about this sort of thing... I'm still a little miffed that they stole the word 'butterfly' from me, but I'm willing to give that up if it can make dealing with ABL a little easier for those who experience it.
In the writing of this post, I might have gotten distracted when I tried to locate Ann's reaction to Stuart utilization of the Venus Butterfly technique. I found the L.A. Law Episode where Stuart first found out about it (Season 1, Episode 10 about 24:50 minutes in for the lead up), but not Ann's reaction. I might possibly have spent a bit of time... uh... hours searching. If anyone knows exactly where it falls, please let me know.